JapanOps StudioTalk to Kohey

From direct translation to clearer Japanese product copy.

Illustrative fictional example — not client work or a client result.

A practical demonstration of how native Japanese review can improve clarity, structure and unresolved-product-information checks without changing the source meaning.

Project context

Brand
Alder & Ember — fictional
Product
Dayline Tumbler 600
Category
Drinkware
Audience
An international ecommerce brand preparing to sell in Japan.

Original English copy

Built for early starts and late finishes. Dayline Tumbler 600 keeps drinks cold for up to 18 hours and hot for up to 6. A leak-resistant lid, easy-grip powder coating, and slim profile make it a practical choice for commuting, desk work, and weekend trips. Capacity: 600 mL. BPA-free. Hand wash recommended.

Same product meaning. Clearer Japanese.

The “before” is intentionally literal. The “after” demonstrates one possible review direction.

Before — direct translation draft

早いスタートと遅い終了のために作られました。 Dayline Tumbler 600は、飲み物を最大18時間冷たく、 最大6時間熱く保ちます。 漏れに強い蓋、握りやすいパウダーコーティング、 スリムなプロフィールにより、通勤、デスクワーク、 週末の旅行に実用的な選択になります。 容量:600mL。 BPAフリー。 手洗い推奨。

After — reviewed direction

朝の通勤から、夜のひと息まで。 Dayline Tumbler 600は、冷たい飲み物を最長18時間、 温かい飲み物を最長6時間キープする600mLタンブラーです。 手になじみやすいパウダーコーティングと、 持ち運びやすいすっきりしたフォルムを採用。 液漏れしにくい設計のフタ付きで、通勤、デスクワーク、 週末のお出かけまで幅広く使えます。 容量:600mL 保冷:最長18時間 保温:最長6時間 仕様:BPAフリー お手入れ:手洗い推奨

Both versions belong to the same fictional concept sample.

What changed and why.

The rewrite preserves limits such as “up to” and does not upgrade “leak-resistant” into a stronger unsupported claim.

  1. 01

    Replaced a literal slogan with a usage scene that reads naturally in Japanese.

  2. 02

    Reworded phrases such as “slim profile” into customer-friendly Japanese without changing the product meaning.

  3. 03

    Preserved “up to” as 最長 rather than presenting performance as guaranteed.

  4. 04

    Kept “leak-resistant” distinct from “leakproof.”

  5. 05

    Reorganized specifications into a scannable Japanese ecommerce format.

  6. 06

    Added no unsupported product facts.

Questions that stay unresolved before publication.

Localization must not convert missing evidence into confident Japanese facts.

  1. 01

    Does “BPA-free” apply to every component, including the lid and gasket?

  2. 02

    Under what test conditions were the 18-hour and 6-hour claims measured?

  3. 03

    What carrying and usage conditions are covered by “leak-resistant”?

  4. 04

    Is dishwasher use prohibited, or is hand washing simply recommended?

Service boundary shown in this concept.

  • Up to 10 product or landing pages
  • Native Japanese review and rewrite
  • Terminology and tone consistency
  • Page-by-page delivery notes
  • Delivery in 3 business days
  • Starting at USD 350

Not included.

  • Publishing
  • Legal review
  • Customer communication

Have a public page that still reads like a draft?

Send the source page. Fit, exact scope, price and delivery timing are confirmed before payment.

This concept remains fictional and is not evidence of a client result.

Send one public path